Last week was Thanksgiving and if you are like me, you got absolutely BOMBED by Black Friday and Cyber Monday ads. My personal email was thick with them. I even got ads from companies I didn’t think could do “Black Friday” sales… like our doctor’s office! (They were

Our position as a global superpower hasn't come cheap. The US has spent the majority of its history in wars both large and small. Those wars come at a huge price, not only in dollars but also in lives. While some don't make it back from war, many good men

What do you think? Is ammunition a consumer commodity like gasoline, milk, or carrots? To answer that we should probably start with some definitions... What exactly is a commodity? According to Merriam-Webster, the definition for a commodity is:  1c: a mass-produced unspecialized product 2a: something useful or valued 3: a

As the past few weeks have shown, world events affect the US ammunition consumer. Sometimes quickly and unexpectedly. This is probably a good time to talk about having an ammunition management plan...

It has been a while since I’ve given an ammo update, because, well there hasn’t been anything unusual that needed to be shared. It is like the dash on your car, if everything is in the green and good to go, you don’t need a blinky light

Okay guys, so today is Friday the 13th which sounds like a great day to talk about bad sh*t happening. If you have been following social media, today is also “Jihadist Friday”… which could mean something bad is going to happen, or it could be a big nothing burger.

This month we conducted another survey, this time with non-customers. I’d like to announce the winners and do a deep dive into some of the findings. In September we did a NON-Customer survey to find out how people who aren’t our customers thought about us and what features

Do you know who you are doing business with? In most cases you might not know what a company's values are because they don't publish them. Or if they do, they certainly don't follow them (e.g.: Do No Evil - Google). Well, we just finished building out Our Values

One of the things I mentioned last week, was that we are going to be making some SKU updates based on customer feedback from the survey. Here is the first wave of caliber updates... 223 / 556 New Separated Options (available now) We're adding additional SKUs to separate 223 Remington and

Yesterday we wrapped up our most comprehensive customer survey to date. We're pretty excited! The results of this survey are eye opening and will provide fuel to get us to the next level.   Needless to say this was a pretty important project for us and will pay dividends as we

Did you know that we recently launched an "app" for AmmoSquared? No we weren't able to somehow bribe Apple or Google to let us on their respective app stores, we launched it independently of those tech monopolies... The next time you sign in to your account on AmmoSquared, on a

I think we're similar, you and me. Here's what I mean: I support businesses local to me, my state, and my country, in that order, as much as I can. Plus, nine times out of ten, I will support a small business before a larger one, even if it means

I hate rules. Especially bureaucratic rules. That is the main reason I became an entrepreneur. I wanted to escape the bureaucracy of corporate life. I remember meetings with no purpose other than to stroke the ego of the person setting the meeting, emails with 15 CC's, documents that needed 5

In 2020, we found out just how important it is to have some ammo squirreled away for a rainy day… but honest question: how healthy is your ammunition stockpile today? First, I suppose we should get some terminology out of the way: when you think ammunition “stockpile” how much ammo

We haven't seen ammo prices hit this level since 2019... Time to invest in some BRASS and LEAD!

So I have a dilemma...   Recently I’ve turned my attention to long range shooting. I’m not a long range shooter now but I’m working on learning the craft and becoming one. Danielle (my wife) is also interested in learning long range shooting. We have signed up for

There is a saying in business that “Pioneers get the arrows while settlers get the land”. I was reminded of this recently when one of our press releases got picked by TFB (The Firearm Blog) and they wrote a short article about AmmoSquared. We were happy to see this because

Check out my interview on For The Love of Guns Podcast! We talk about the history of AmmoSquared and how we are transforming ammunition into an asset that can be managed and traded online.

Over that past few months we've been in the process of pivoting our service away from an ammunition subscription service and toward and ammo "banking" service. Understandably, we've had a few questions from customers and prospective customers... Q1: Are you FDIC insured?   No. Since we're not a financial institution, we're

This week we launched some new enhancements and text changes that seem to have caused a few people have lightbulb moments like this one: "I finally understand what you guys are trying to do!" Nice! Here's what lead to that... Ammunition Assets On Wednesday, we rolled out more site enhancements

This week our team wrapped up our fourth planning session for what will eventually be the new AMMOSQUARED 3.0 platform.

What kind of car owner are you? Just like with gun owners, there are different types... and there are a lot of similarities between the two. Let's see if we can categorize your typical car owners, then we’ll do the same thing with gun owners: Cars and Guns 1.

America is good at war.  One might even describe us as a "martial" society. Our country was started with a war - a revolution in fact. Not every country can say that (looking at you Canada!). Let's put some numbers to it: starting in 1775 we’ve been in no

Based on some recent conversations, I've started to ponder on the idea of offering a unique opportunity: own a dedicated pallet of ammunition, stored in our warehouse, free for 1 year. Here is the question I'll pose to you followed by my thought process: What if you could purchase, for

Have you noticed that there is a subset of people who are seeking out less digital, even analog, alternatives? From cars to music players and even money, more people are moving back to the basics.